Celebrating 13 Years of Serving Seniors

Why Search Rules the Internet

What do you do if you need information on a local restaurant, a plumber, what’s on at the cinema or what else that guy in the film you’re watching was in? You go online of course.   “Just Google it” is now a common response to virtually any question. We have access to so much up the minute news and information at our fingertips and it is all channeled through search engines.   The internet is growing larger and faster than ever. More and more people are going online; more and more people are browsing for information online and, crucially, more people are buying online.   But just how much power does the internet and its search engines hold over our daily lives?   1) The Internet Is Massive   They say “everyone is online these days” and whilst that isn’t true (only 1 in 3 are) the number is rising faster than it ever has before – as is the size of the internet itself.   • There were 2.28 billion internet users in March 2012 (32% of the world’s population) double the number there was 5 years previous • 53 million were from the UK – that’s 85% of the population • There are at least 7.9 billion pages on the World Wide Web   2) People Use the Internet to Search   Alongside email, typing words into a search box is the most common internet activity. With the level of data available to people at such speed and with such ease more and more people are turning to the net for their news, entertainment and social life. And they find most of it via a search engine.   • 93% of online visits start with visiting a search engine. • The search engine industry is believed to be worth more than $16 billion – four times its value back in 2004. • In March 2012 the total internet population spent 2.2 trillion minutes online viewing 3.5 trillion pages. • 92% of internet users use a Search Engine, more than any other internet activity. • There are over 4 million internet searches per minute   3) Google Owns Search   There is a reason people say “Google it” and not “Yahoo it” or “Bing it”. Google owns search. Search engines are the gates to the internet and Google is the key master.   • Two thirds of all global internet searches are done through Google • 91% of all searches in the UK used the Google search engine with 2.3bn UK searches being made in May 2012 • Google receives over 1 billion search queries each day   4) Search Drives Commerce   People may complain that it is causing the death of the high street and traditional shops, but given how ecommerce has revolutionized the way we shop I can see why people may not be...